Network with the world's leading distance selling wine merchants! 39 members in 17 countries over 5 continents. Combined turnover of over €1.25 billion. Over 17 million cases of wine sold. More than 4.8 million customers.

IWCA members recognise that their real competitors are not other direct marketing companies but the major mass-merchandising retail groups who are attempting to dominate the world market for wine through the application of sheer buying power. They have therefore decided to associate together in order to be better placed to meet the threats facing them through co-operation and the sharing of experience.

The benefits of membership include :-

World Wine Link : An automatic link through our website to your website. Networking : An opportunity to meet and share experiences with your peers across the world. Knowledge : Seminars and workshops are organised on a regular basis covering subjects of interest to direct marketing companies. These include marketing, database technology and logistics. Regular Newsletters : The Association publishes a regular newsletter to members and interested companies.

Trade Protection : Keep up to date with legislative changes and obtain help in making representations to governments. Market Research : Access to The Association's own market research into the direct wine market. Consultancy : Access to sources of help and advice from experts in the direct marketing of wine. Staff Exchanges : The possibility of exchanging your staff with those in other companies in the same industry in order that they can gain knowledge and experience.