2006 CONGRESS - NAPA (Summary)
24 - 28 April, 2006 |
| A look at the US market and US and world consumption trends, the state of direct shipping in the USA, how much mail is too much, new business development and whether intelligent use of the Internet could ever replace full list catalogues |
A. HIGHLIGHTS
This synopsis should be recommended reading for all your marketing, sales, logistics, purchasing and general management staff.
Attended by some of the world's leading direct marketing practitioners in the wine market, this workshop synopsis includes authoritative, stimulating and sometimes highly controversial comments on a whole range of subjects.
Don't miss:
- How to profit from the craziness of the Wine Business.
- Learn about the Manic-Depressive Wine Business Wheel of Fortune?
- The US Wine Consumer.
- The Implications of the Costco Decision for our Businesses.
- A Look at the Three Tier System.
- The Problem of Dry Counties.
- What Customers Say and What Customers Do./LI>
- Are you Mailing to Unprofitable Customers?
- A Truly Global Wine Club.
- Catalogues as Catalysts. – see page 44
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B. SESSIONS
Working Session 1: Overview of the US Market and US and World Consumption Trends.
Bill Turrentine, President of Turrentine Wine Brokerage
Working Session 2: How Mail is too Much?
Chris Maybin, Berry Brothers & Rudd
Working Session 3: New Business Development – How Easy is it to Create Offshoots Aimed at Niche or Cross-Border Markets?
Massimo Galimberti, Vinoseleccion; John Sambrook, Opimian Society; Johnny Wheeler, Lay & Wheeler
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C. THE THEME OF THE CONGRESS
The fully optimised direct merchant - integrating channels and keeping abreast of new trends. |
D. DELEGATES
| A Taste of California, USA |
John D Davis |
CEO |
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Sharon Rosenbaum |
VP Wine Purchases |
| Baron Philippe de Rothschild, France |
Véronique Reiffers |
Direct Marketing Manager |
| Berry Brothers & Rudd, UK |
Chris Maybin |
Marketing Manager |
| Club del Vino, Argentina |
Jose Maria Cornella |
Director General |
| Direct Wines, UK |
Roger England |
International Dev. Manager |
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Katie Hutchins |
Process Manager |
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Andrew Stead |
Creative Manager |
| Enoteca, Portugal |
Jose Serodio |
Managing Director |
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Antonio Figueredo |
Financial Director |
| Foster’s Wine Estates, USA |
John Collins |
VP Information Techn |
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Kristi Taaffe |
Director Consumer Relationship Marketing |
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Christine Komons |
Direct Marketing Manager |
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Kathleen Burns |
Marketing Manager |
| Giordano, Italy |
Giorgio Fragiacomo |
Marketing |
| Hawesko, Germany |
Sascha Margaritoff |
CEO |
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Paul Smyth |
Managing Director |
| Icon Estates, USA |
Matthew Wood |
Vice President Retail Operations |
| IWCA, UK |
Barry Sutton |
Executive Secretary |
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Nadine Pienaar |
Assistant |
| Lay & Wheeler, UK |
Johnny Wheeler |
Managing Director |
| Lionstone Int., USA |
Nick Lucca |
President |
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Ed Jack |
Vice President |
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Daniel Lucca |
Product Manager |
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Louis Amoroso |
CFO Beverage Solutions |
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Brian Mongillo |
Marketing Manager |
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Mark Cummings |
Marketing Assistant |
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Jennifer Schwab |
Manager Product Logistics |
| Millésima, USA |
Roger Bohmrich |
President |
| Opimian Society, Canada |
Pierre Chazonkov |
General Manager |
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John Sambrook |
Consultant |
| Schuler Weine, Switzerland |
Jakob Schuler |
President |
| Vinesse LLC |
Larry Dutra |
President |
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Nick Perdiew |
VP, General Manager |
| Vinoselección, Spain |
Massimo Galimberti |
Chairman |
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Manuel Hevia |
Marketing Director |
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Carlo Galimberti |
Project Manager |
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