Maximise your market penetration by developing partnerships with IWCA members! 39 members in 17 countries over 5 continents. Combined turnover of over €1.25 billion. Over 17 million cases of wine sold/ More than 4.8 million customers.

Market Leadership : Up to 40% of the market for wines above the average selling price is accounted for by direct marketing. Higher Selling Prices : The world average selling price for IWCA members is $7 per bottle. Dominance of the 'En Primeur' Market : Direct marketing is the market leader in 'en primeur'. An Outlet for Smaller parcels : IWCA members can often handle smaller parcels of quality wine than the mass-merchandisers.

3 Million Wine Consumers : Direct access to over 2 million quality wine consumers. Intelligent Marketing : IWCA members use relationship marketing techniques to focus promotional activity on precisely those customers who are most likely to buy. A $4 Billion Potential : The world potential for sales of wine by direct marketing is over $4,000,000,000. Speak Direct to Consumer : Your message goes frequently and straight - direct to consumers.